Fedora's New Logo

About a month ago, Matt Munoz introduced the work of the Red Hat design team to create a logo for Fedora. Matt's writeup described the development of that logo's concept and the choice of a visual vocabulary to express that concept.

While I like the direction the design team took for the Fedora logo I have to admit that I find the final result a bit too stiff. The “f”—for “Fedora” and “freedom”—looks tentatively italic but stands straight and feels oddly symmetrical. The infinity sign “behind” it, by virtue of being so geometrical, absorbs too much of the “f”'s shape and makes it harder to read.

So I tried reusing the design team's concept to create a similar but softer logo to show my ideas for an improved version. The logo on the left is Red Hat's; the one on the right is mine.

Blue and white Fedora logos on white background

My logo has its own problems of course: 1) it does not match the Fedora word mark as closely as the design team's; 2) it weakens the smart geometrical interplay between the overall shape of the logo and the negative space of the “f + infinity” sign. It could also use some fine-tuning, especially in some its curves.

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